VIRTUAL SIAM CONFERENCE

April 28th/29th 2021

Speakers

Anna Leyland

Modern Service Management Consultant, Microsoft

Anna Leyland has over 25 years’ experience in Service Management, as consultant, trainer, pre-sales and service delivery manager. As a Modern Service Management Consultant for Microsoft, she helps customers achieve business value through accelerated adoption and productive use of Microsoft technologies, focusing on Cloud Adoption. Prior to joining Microsoft, Anna was a SIAM Consultant for CGI, working with a government client to build a SIAM Function and Consulting Senior Manager for Sopra Steria working in the Financial Services sector. Anna is a founder member of the SIAM Architects’ Group and former chair of the itSMF UK North Region working group. She regularly arranges events and speaks on a range of Service Management topics, including Continual Service Improvement, Service Transition, ITIL, SIAM and Women in IT.

Brian Jones

Chairman, Bloor Research International

Brian is hugely energised by the intersection of business, people, and technology as described by Bloor’s Mutable Business(TM) blueprint. He is proud to bring his decades of leadership and hands on experience to bear as Bloor seeks to help businesses and their leaders adapt to their particular ‘constant state of reinvention’.

Brian’s experience encompasses multiple disciplines including general management, sales, business change, procurement, and of course IT. He spent 15 years on the executive boards of global FTSE100 companies in a variety of different sectors. He has worked extensively in the UK, Europe, North America and Asia, including China. Tenures have included Global CIO at Allied Domecq, Head of Business Transformation and CIO at Burberry, CIO of Scottish Power, CIO and Chief Commercial Officer of Smiths Group, President of Smiths Business Information Services, and President of Smiths Detection.

Brian has a track record of driving operational excellence, business transformation, and growth. He is passionate about people, service, and leadership, and has spoken on these and other subjects at London Business School, private companies, and in international leadership events.

Cor Winkler Prins

CEO, 4me

Cor is the CEO and co-founder of 4me, the first service management solution that enables seamless collaboration between enterprises and their external providers. He started his career in the service management industry in 1996 helping to set up the global consulting organization for, what later became, HP OpenView Service Desk. As a consultant, Cor has assisted many large enterprises over the years with their global ITSM deployments. These include Procter & Gamble, Philip Morris and Roche.

His work had a major impact on the service management industry when in 1999 he developed the first comprehensive set of integrated ITIL-based ITSM processes. The model includes detailed work instructions for IT professionals. This set of process definitions and implementation practices was used by ITSM consultants in more than 20 countries when it was acquired in 2007 by BMC Software.

Cor’s main interests are the financial aspects of service management and helping managers optimize service levels while continuously driving down service costs.

Danny van Vosselen

Managing Partner, CEO 2Grips

2Grips helps its customers to align their service delivery with their business strategy and to improve it continuously and proactively. We give advice, we coach and we execute. In short, we help you to grow as a service-oriented organisation with a view to making and keeping your customers and end users satisfied.

Edwin Idema

Asics

Edwin Idema has more than 20 years of experience within IT on all different levels. He gets energy from complex tasks, new technologies and process-improvement.

Specific areas “infrastructure, cloud-,workplace-strategies, security and servicemanagement/SIAM”. He is a team-lead with a drive, a real people-manager with a focus on putting the customer in the centre.

To relax, nothing is better then a walk on the beach or in the woods with dogs, Senna and Banjo.

Emilia Hogarth (nee Cedeno)

Crown Commercial Service

Emilia is the Enhancing Capability Lead at the Crown Commercial Service (CCS). She is a member of the CCS Technology Pillar’s Digital Future Team which manages spend of c.£4.0Bn. Emilia will be talking to you about the work that CCS has been doing to build capability within the public sector. She has delivered over 350 workshops to various government departments and she also leads the first UK digital buying community, which brings buyers of technology and digital products together to celebrate the procurement profession, share experiences and share best practices. The community currently has over 600 members and it is expanding to different regions across the UK. Emilia is also the International Advisor for the Global Digital Marketplace programme to tackle corruption in emerging economies.

Emilia’s background is in international procurement, working within various industries and sectors for the last 15 years in North, South America and Europe.

Ian Groves

Syamic

Born and raised in in the North East of England but have spent most of my adult life in Norfolk. I originally qualified as a Pharmacist, but after many years of working in retail I decided that a change of career was needed. I was lucky enough to find employment with ICL, some 20 years ago, who were looking for people with lots of customer skills and no IT experience. A perfect match and the rest is history. I have spent the intervening years developing my IT service management and consulting expertise and have worked extensively across Europe. Having left Fujitsu in 2018 to start Syamic with Pat Williams, we have seen the demand for SIAM expertise grow rapidly.

Accredited Service Integration and Management (SIAM) professional, specialising in Target Operating Model design, SIAM governance frameworks and the development of training courses.

Ian Thomas

Operations Director, Node4

Ian is a successful IT professional with over 20 years’ experience of delivering complex solutions and services for a diverse range of clients across multiple industry sectors.

He is particularly effective in leading large service organisations to deliver tangible outcomes. He has a broad range of experience of implementing and working with multiple service models whilst engaging, interacting and influencing stakeholders at all levels in a multi-layered delivery environment. Ian is passionate about implementing change and working with people to help deliver great client experience and service excellence.

Node4 provides advanced, cloud-led digital transformation solutions that empower UK businesses to do more.Delivering end-to-end hybrid solutions, Node4 draws upon its broad portfolio of managed public and private cloud, security and collaboration services, as well as cloud enablers including colocation and connectivity. Modular solutions, along with transformation services, are designed to support businesses at any point in their cloud journeys.

Markus Mueller

Blueponte

Markus Müller is today responsible for the global alignment and further development of risk and compliance management as well as IS governance at ABB in Corporate IT. He was previously a Group Vice President at ABB responsible for the integration and transformation of the different IT areas and is an industry-wide thought leader in Service Integration and Management (SIAM).

Mr. Müller brings 27 years of professional experience as an IT management consultant and in various positions in IT Governance and Management. He is one of the co-founders of Blueponte.com, an Austrian service provider specializing in SIAM and has been involved with the Austrian itSMF for 10 years in the roles of President and Vice President. Pior to ABB, he worked as Global Lead Architect for Hewlett Packard Software Professional Services as responsible for the SIAM services portfolio. As co-author of the SIAM Professional Body of Knowledge and translator of the latest SIAM Foundation Body of Knowledge (BoK) into German, he actively shapes the multi-supplier management competencies in our industry.

Martijn Adams

Chief Customer Officer, 4me

Martijn Adams is the Chief Customer Officer at 4me, an Enterprise Service Management Software vendor. Martijn works with 4me customers all over the globe to make sure they receive maximum value from their service management investments. Many of the customers he works with, customer organizations as well as providers, have implemented a SIAM structure as 4me is the only service management tool designed from the group up to support SIAM. This experience helps Martijn to provide valuable advice on SIAM related matters based on real life examples.

Michelle Major-Goldsmith

Kinetic IT

Twitter: @MMG9898

With a combined experience of over 50 years in service management, Michelle and Simon Dorst are well known in the industry.

They were Lead Architects for the Scopism Service Integration and Management Professional Body of Knowledge (BoK) and founder members of the SIAM Foundation BoK architect team, as well as Subject Matter Experts for EXIN in developing the accreditation around this. The team was awarded Thought Leaders of the Year at the Professional Service Management Awards by the itSMF UK (in 2017).

Simon and Michelle also led the revision of the 2nd edition SIAM Bodies of Knowledge in 2020. They shared the award of itSMF Australia ITSM Thought Leader of the Year in 2018 and were both the Service Management Champion of the Year (Michelle in 2017, Simon in 2018) from itSMF Australia. They were also named as one of HDIs Top 25 Thought Leaders in Technical Support and Service Management (Simon in 2019, and Michelle in 2020). Both trainers and consultants, they bring a practical application to their theory teaching. Whilst preferring the intimacy and interaction of a classroom, they have successfully pioneered new, virtual delivery methods involving the interaction and practical exercises. They are both passionate about service management and keen to share their knowledge.

Pete Knowles

Director, Digital Clarity

Pete Knowles has 20+ years in service management with a focus on Strategy & Design, operational management and transformation. He has worked in both public and private sectors supporting clients such as MOD, NHS, O2, Co-Operative Insurance & Weir Group. His experience includes implementing and improving ITIL and SIAM operating models within organizations of varying size & complexity. Digital Clarity are digital transformation specialists who focus on ITSM, SIAM and automation to provide organizations with futureproof IT operations.

Reni Friis

Deloitte

Reni Friis is Public Lead for Risk Advisory, Cyber in Denmark, and has over 20 years of experience from the IT industry. She has worked with both public, private, large, as well as small clients, and thus has a strong understanding of the infrastructure, data and application landscape, as well as Identity Access Management. She will be joined by a colleague from Deloitte UK.

Ronald Hoogeboom

Altijd ContinuITeit

Ronald Hoogeboom is the founder and owner of Altijd ContinuITeit. We improve the continuity of organisations by learning organisations to create and maintain a healthy balance between Innovation and Continuity in the area of IT services. Our services are based on an IT Value Chain including Service Integration. We deliver consultancy, coaching and interim management services.

Siddharth Pareek

Natwest Group

Siddharth is currently vice president of consulting leading a DevOps Center of Excellence practice for a European bank. He is a digital evangelist known for DevOps and cloud transformation primarily for the banking and finance industries. He’s an enterprise agile and lean coach focused on improving functional and financial results through the adoption of cultural mindset change. He is also on the board of experts panel for the Cloud Credential Council (CCC) and the world’s first individual to be certified across the complete portfolio of CCC. He has co-authored a whitepaper on global digital skills and writes on multiple topics but in particular about ITSM, DevOps, Agile, and Lean. He’s a regular industry speaker at global and regional events and conferences. He is also the Global Ambassador for DevOps Institute DASA Influencer for DevOps & Agile Skill association, Community Manager for Ortelius Open Source Project, and Community Leader for Atlassian.

Simon Dorst

Kinetic IT

Twitter: @ITILZealot

With a combined experience of over 50 years in service management, Michelle and Simon Dorst are well known in the industry.

They were Lead Architects for the Scopism Service Integration and Management Professional Body of Knowledge (BoK) and founder members of the SIAM Foundation BoK architect team, as well as Subject Matter Experts for EXIN in developing the accreditation around this. The team was awarded Thought Leaders of the Year at the Professional Service Management Awards by the itSMF UK (in 2017).

Simon and Michelle also led the revision of the 2nd edition SIAM Bodies of Knowledge in 2020. They shared the award of itSMF Australia ITSM Thought Leader of the Year in 2018 and were both the Service Management Champion of the Year (Michelle in 2017, Simon in 2018) from itSMF Australia. They were also named as one of HDIs Top 25 Thought Leaders in Technical Support and Service Management (Simon in 2019, and Michelle in 2020). Both trainers and consultants, they bring a practical application to their theory teaching. Whilst preferring the intimacy and interaction of a classroom, they have successfully pioneered new, virtual delivery methods involving the interaction and practical exercises. They are both passionate about service management and keen to share their knowledge.

Steve Morgan

Director, Syniad IT

Steve Morgan is Director of Syniad IT, a specialist consulting firm, specialising in IT operating model assessment, design and implementation. Steve has extensive experience of running and improving IT organisations, having worked with some of the world’s most complex and challenging companies. Steve has worked on the UK’s most high profile SIAM programmes, and is part of the SIAM author team for many SIAM publications.

Toshio Suzuki

DIG2 Next Inc.

In 2002, I knew ITIL when I was working for Hewlett-Packard Company. I was the first in Japan to earn ITIL v3 Expert, SIAM Professional, and VeriSM Professional certifications. In 2008, I established DIG2 Next Inc provide the expert service for service management education and consulting to many large companies in Japan. DIG2 Next aim to become an industry leader that embodies the best of service management in Japan providing our expert services that help our customers’ companies have dynamic capabilities suitable for the digital age.

Zhen Shi

Symbio

Zhen Shi has 24+ years’ experience in IT and digital transformation industry,12+ years in multinational companies (Microsoft, ABB etc.), and he has taken the roles of CIO/SVP of TOJOY Group, CIO/VP of TUNGHSU Group. Currently he is taking the IT head role in Symbio China leading the Digital Transformation program.

Zhen is the early SIAM practitioner in China as the SIAM lead in ABB Asia and Pacific Region where he got the localization of the book SIAM Foundation BOK in China initiated.

He has 16+ years senior management experience in leading global teams crossing different GEO locations with senior executive engagement, including IT Post-Merger Integration experience (3 international cases) and Digital Transformation leading experience at strategic level including management practices (Agile, DevOps, OKR etc.) and emerging technologies (Cloud, Big Data and Machine Learning etc.)

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